The dynamic team of scientists and product development experts at 色色视频 collaborates with a core focus on advanced innovation, food science, quality, research and technology.
Contact your 色色视频 sales representation or contact us to set up a tour to meet the scientists and people behind our great products at our state-of-the-art R&D facility.
Research & Development
Our dedicated R&D聽 team works diligently to bring high-quality products to our customers:
- Unique development processes ensuring speed-to-market
- Robust, multi-segment product portfolio
- Over 200 on-trend and unique formulas developed annually
- In-house sensory training & flavor solutions
- 11,000+ square feet of dedicated R&D laboratories
Marketing/Category Insight
色色视频 is invaluable resource and partner for our customers鈥�. Whatever the beverage need is our team is ready to develop premium value products and innovative 鈥� ahead-of-the-market solutions.
Our in-house marketing team is dedicated to support all of our customers with fresh, new ideas and on-point communication content for all marketing initiatives offering the following services:
Your Brand Product Communication
- Input on label design, branding and product benefits
- Point of sale materials
- Website development
Product Story Development
- Copy points
- Articles for 鈥渃onsumer education鈥� columns in circulars
- Websites or social media outlets
Promotion Ideas & Guidance
- Suggestions by item to help maximize return on your investments
Your Brand Label Development & Design
- In-house cross-functional label development team
- Regulatory requirement direction
- Optimizing benefit statements
- Brand architecture guidance
- Recommendations for strengthening key communication on the principal display panel
- Suggestions for 鈥渞omance copy鈥�
- Overall design input include graphics, photography, & imagery
Category Insight
Helping our customers move from data overload to decision making is a key part of our marketing effort. With tools such as Nielsen庐 and IRI庐 syndicated and panel data, SPINS庐 information as well as proprietary research, we are able to:
- Identify changing market trends
- Pinpoint category strengths and weaknesses
- Track emerging markets, packaging and flavors
- Analyze market and account specific information to make assortment and merchandising recommendations